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Research papers

Fusion and the media/marketing database mix

Changes within the UK Television market, both recent and imminent, will bring the buying and selling of TV airtime moving much closer to the negotiation of Press space. The separate selling of Channel 4 airtime, the continuing growth of satellite...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Richard Silman
June 15, 1992
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Citation

Silman, R. (1992a, June 15). Fusion and the media/marketing database mix. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/fusion-and-the-media-marketing-database-mix